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How Two Former Spies Cracked The $11 Billion Cyber Insurance Market

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  DAILY COVER How Two Former Spies Cracked The $11 Billion Cyber Insurance Market At his last startup, an investor challenged Coalition CEO Joshua Motta and his team to steal $100,00...  [+]  CODY PICKENS FOR FORBES Feb 12, 2024, 06:30am EST Fintech startups Coalition and At-Bay, founded by security and spy-agency veterans, are using their tech smarts to transform the fast-growing business of protecting companies against hackers. By  Jeff Kauflin , Forbes Staff B ack in November 2022,  Russian computers were surreptitiously scanning American computers when they stumbled into a trap: a network of 400 virtual servers with IP addresses that appeared to belong to real companies and organizations. Except these were decoys set up by  Coalition , a San Francisco–based fintech that combines one of the world’s oldest industries—insurance—with cutting-edge techniques for detecting cyberthreats. “There’s no legitimate reason anyone should try to connect to any of thos...